XANDER FERREIRA
IS A VISUAL ARTIST
AND CREATIVE DIRECTOR
AT The INTERSECTIon
Of PERFORMANCE,
INSTILLATION,
EXPERIENTIAL DESIGN,
PHOTO & FILM.
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BUILDING A WHEELHOUSE
Embodying the essence of a polymath, Ferreira masterfully traverses multiple mediums—visual, sound, and experiential—across his diverse careers in advertising, entertainment, design, and the art world.
Renowned for crafting what he calls a ‘Grand Spectacle’ he fluidly navigates between art installation and the commercial sphere, serving as a creative director and storyteller through various forms of media production.
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ENGINEERING A VISION
His installation and experiential design work spans a range of projects, from commercial clients like PepsiCo to more personal artistic endeavors.
Notably, he was commissioned by Faena Arts in Miami to create an art installation and performance piece featuring a towering sculpture, as well as a global theatrical production that he composed, directed, and designed the wardrobe for.
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BUILDING A WORLD
Xander is currently serving as the creative director for the musical act St. Lucia and have created a series of musical films, a capsule collection of clothing and accessories, and the experiential design for an upcoming tour. Whether strategizing the vision of others or capturing its essence through various mediums, Ferreira constructs integrated worlds that captivate audiences through storytelling.
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CRAFTING THE VISUAL
Ferreira's career began as a photographer with a B&W Spider Award for Architectural Photography, earned shortly after completing his visual communication studies in 2005.
In 2009, he was honored by Hasselblad as one of their top seven newcomers worldwide.
This recognition led to collaborations with major brands like Nike, Volkswagen, and Levi's, expanding his artistic repertoire into commercial filmmaking, where he worked as both a cinematographer and director.
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Xander’s career took a transformative turn when he produced his first body of work in the visual art world in 2009. By exploring themes of iconography in politics, he developed a theory on the strategies and storytelling methods dictators use to gain power.
This study evolved into a decade-long performance art project centered around the strategically crafted musical pop persona, Gazelle. This endeavor led to a chart-topping song and performances in over twenty countries, garnering features in major media outlets worldwide.
BIRTH OF A STORY
He transitioned into the entertainment industry, expanding into large-scale experiential performances, scenography, choreography, and object design within the fashion world. His work has been showcased at prestigious venues such as Colette, Dover Street Market, and 10 Corso Como.
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TELLING HUMAN STORIES
Xander recently produced and filmed a 24-part documentary series titled “With Purpose”, highlighting social and environmental changemakers. The series is currently in the distribution process.
As a storytelling lead, he spearheaded a branded coalition called the ‘Wellbeing Project,’ collaborating with major social change organizations such as The Skoll Foundation, Ashoka, Georgetown University, Impact Hub, Porticus, and Synergos. Through diverse media and experiences, he synthesized the theme of inner wellbeing into a compelling movement.
" A memorable experience is a spectacle that mesmerizes and captivates through a culmination of the senses. "
XANDER FERREIRA